1. What is the best moment of the day?
The best moment of the day is waking up from the sun shining through my window.

2. What inspires you?
I’m inspired by motivated people who really work hard to get where they want to be in life. I’m also inspired by music, dancing, fashion, weather and interior.

3. How would a good friend describe you?
He or she would say that I’m reliable, trustworthy, kind, outgoing and that I’d be there for them if they needed me in any way. They would probably also say that I can be totally crazy and funny, but at the same time I can also be serious and have very deep conversations. I guess people who know me well would say that I do everything to a 100%, and I don’t like unfinished business. In some ways I’m a real perfectionist.

4. Your lifestyle in 5 words?
Love, Friends, Work, Party and Smulpaj.

5. Which books, newspapers or magazines do you read?
I sometimes read magazines like Cosmopolitan, ELLE and ELLE Interior. At work we’ve got many fashion magazines that I like flipping through like MAN, Vogue, Harper’s Bazaar,... But that’s mostly to look at the male models :-P When it comes to books I tend to read thrillers and crime investigations. When it comes to travelguides - I love NECTAR & PULSE guides.

6. Which films or directors blow your mind?
I like all sorts of films, it’s hard to pick just a few. But comedies, dramas, romantic movies, action, thrillers and some science fiction. If it’s a rainy Sunday I might watch the trilogy "Lord of the rings". Or watch the complete series of O.C., Desperate Housewives or Gossip Girl.

7. What do you love about your city?
I love the fact that the city is built on islands so that water surrounds the whole of Stockholm. It’s built on 14 islands with 53 bridges that bind it together. It’s so beautiful to see the city in the sunrise, when the water is painted in orange and all the old buildings shine in the light. I also love that Stockholm is not so big, there are only 1,2 million people living here. You can walk from one part of the city to the other. It’s Sweden’s biggest city, and quite crowded for this country, but still not too crowded. Another thing to love about the city are the numerous cafés.

8. Which brands do you fancy?
I have many different styles in clothes, that I like to wear. Most of the times I’m quite classic casual, but also really love to dress up when I go out. I like Marc O’ Polo, Tommy Hilfiger, Fornarina, Miss Sixty, Marc Jacobs, Lelo, Carin Rodebjer, Absolut Vodka, Moët, Agent Provocateur, OPI, Make Up Store, Manolo Blahnik, BoConcept, Ralph Lauren, Armani....

9. What sound fits best to your city?
When I think about Stockholm I hear a song from a SKA band called Hoffmaestro and Chraa. The song is called "Seize the day". We should make the best of what we’ve got and seize the day.

10. What smell would describe your city best?
The smell of salt water and fresh air.

11. What are your favourite cities around the globe?
New York is my absolute no.2 city in the world. I have many cities I like, but I guess that once I have been to New York all other cities faded a bit.

12. Who is your hero?
I’m not so sure that I have a hero. I look up to many people in my life though, but I wouldn’t call any of them my hero. I’m my own hero.

13. Your life philosophy?
Follow your heart.

14. What does NECTAR & PULSE mean to you?
NECTAR & PULSE is the ultimate guide. A great way of travelling. You save time and at the same time you get to see all of the best hot spots in the city you’re visiting. After having tried NECTAR & PULSE travelguides I will never use another one again.